april fool's

It’s that dreaded or delightful day again, depending on your perspective, the day that no press release or news story can be taken seriously lest you become an April Fool! (Or, as they say in France, Italy, and Belgium, an April Fish.) Brewers are a funny bunch anyway, and breweries have been having fun with April 1st for many years. It seems like only yesterday, but was really more than a decade ago, that Stone Brewing Co. cooked up its first of many classic pranks, 2002’s “Extreme LemonyLime,” featuring a new “soda-like” malt beverage. Boy, was the internet mad, until everyone figured it out. And we’re actually a little bit upset that this wonderful self-refilling beer can from Canada’s Cask Brewing Systems doesn’t actually exist. It re-brews the beer right in the can! Why can’t we make this happen? And in 2014, Samuel…

Today is April Fool's Day, also called “The Worst Day on the Internet.” In an age where just about anything can go viral, and gullibility is compounded by clickbait, it's best not to trust anything for the next 24 hours or so. We promise to not be part of this trend. We, instead, embrace an original rite of spring, the "renewal festival," which occurred in many cultures throughout the world and were characterized by lighthearted pranks and a temporary reversal of the accepted social order. (Yes, we know that the whole mockery mess supposedly began when France shifted from the Julian calendar to the Gregorian one somewhere in the 16th century, thereby switching the New Year to January 1st instead of April, but we prefer the friendlier origin story.) So, we are taking this opportunity to announce that we are…